Privacy Policy

This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, ContentPulse.co.uk (the “Site”), interact with us as a business client or partner, subscribe to our newsletter, or enter our competitions. This policy covers our interactions with both our business contacts and the general public who visit our site.

By using the Site or engaging with our services, you agree to the terms outlined in this Privacy Policy.

Who We Are:

Better Everyone Ltd T/A ContentPulse.co.uk, a company registered in the United Kingdom.

• Company Registration No: 16536063
• ICO Registration Ref: ZB991941
• Registered Address: 86-90 Paul Street, London EC2A 4NE, United Kingdom

1. The Information We Collect

We collect information to deliver our services, manage business relationships, and enhance your browsing experience. We have separated the data we collect into the following groups for clarity.

Information We Collect from Our Business Contacts and Clients:

• Professional Contact Details: Your name, job title, company name, work email address, and phone number.
• Correspondence Data: The content of communications between us, including emails, meeting notes, and project details.
• Contractual and Billing Information: Information necessary for entering into contracts, processing payments, and managing our business relationship, such as billing addresses and transaction details.

Information We Collect from General Site Visitors, Subscribers, and Competition Entrants:

• Newsletter Subscription Data: If you subscribe to our newsletter, we collect your name and email address.
• Competition Entry Data: If you enter a competition, we collect the information required by the competition entry form, which may include your name, email address, or other contact details.
• Correspondence/Feedback: If you contact us via email or feedback forms, we collect the content of your communications and associated contact details.
• Automatically Collected Data (Applies to All Visitors): We use cookies and similar technologies to collect data such as your IP address, browser type, device information, pages visited, and time spent on the Site. This helps us understand how our site is used and improve the user experience.

2. How We Use Your Information and Our Legal Basis for Processing

We process personal data under different legal bases depending on your relationship with us and the purpose of the processing, in accordance with the UK General Data Protection Regulation (UK GDPR).

For Our Business Operations (B2B Activities)

• To Provide Our Services: We process client data to fulfill our contractual obligations.
  Legal Basis: Performance of a Contract.
• To Manage Client Relationships: We communicate with existing clients about ongoing work, new services, and administrative matters.
  Legal Basis: Performance of a Contract and/or Legitimate Interests.
• For B2B Marketing: We may contact potential or existing business clients at their corporate email addresses about services we believe are relevant to their professional role. We have balanced our interests against your rights and freedoms in doing so.
  Legal Basis: Legitimate Interest.

For Our Public-Facing Content and Marketing (B2C Activities)

• To Send Newsletters: We send marketing newsletters and updates to users who have voluntarily subscribed.
  Legal Basis: Consent.
• To Administer Competitions: We process personal data to manage competition entries, select a winner, and distribute prizes, in line with the competition’s terms.
  Legal Basis: Consent.

For Website Improvement and Security (Applies to All Users)

• To Analyze Website Usage: We use automatically collected data to understand how visitors use the site, which helps us to improve our content, functionality, and user experience.
  Legal Basis: Legitimate Interest.
• To Ensure Security: We process information to protect our Site from fraud, misuse, and unauthorized access, and to comply with legal obligations.
  Legal Basis: Legitimate Interest.

3. How We Share Your Information

We do not sell or rent your personal information. We share your information only in the following limited circumstances:

• Analytics Providers: We use Google Analytics and Microsoft Clarity to track anonymized site usage and user behavior. This helps us optimize content and improve the user experience. Microsoft Clarity may capture session recordings to help us understand how users interact with our Site.
• Legal Requirements: We may disclose your information if required by law or to protect our rights, property, or safety, or that of others.
• Business Transfers: If Better Everyone Ltd is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction.

4. International Data Transfers

We are based in the United Kingdom, and as such, your personal information will be transferred to, stored, and processed in the UK. Furthermore, we may use third-party service providers (such as for web hosting or email delivery) that are based in other countries, including the United States.

When we transfer your personal data to countries outside the UK and European Economic Area (EEA), we ensure that appropriate safeguards are in place to protect your information to a standard equivalent to that required by UK and EU data protection law. These safeguards may include:

• Transferring data to countries that have been deemed to provide an adequate level of protection for personal data.
• Using specific contracts approved for use in the UK which give personal data the same protection it has in the UK. These are often referred to as Standard Contractual Clauses (SCCs).

By using our Services, you acknowledge and consent to your data being transferred and processed as described.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. You have the following rights regardless of your location:

• To Unsubscribe: You can opt-out of our marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting us directly.
• To Manage Cookies: You can manage or disable cookies through your browser settings.

For Users in the UK, European Economic Area (EEA), Canada, and Australia:

You have rights under data protection laws in relation to your personal data, including:

• Right of Access: To request a copy of the personal information we hold about you.
• Right to Rectification: To request that we correct inaccurate or incomplete information.
• Right to Erasure: To request the deletion of your personal information in certain circumstances.
• Right to Restrict Processing: To request that we limit the processing of your data.
• Right to Data Portability: To request a copy of your information in a machine-readable format.
• Right to Object: To object to processing based on our legitimate interests.
• Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

Additional Information for Users in the United States:

This section supplements our policy for residents of U.S. states with comprehensive privacy laws, such as California (CCPA/CPRA).

We do not “sell” your personal information in the traditional sense (i.e., for monetary payment). However, some laws define “sale” or “sharing” broadly to include the use of tracking technologies for analytics or advertising. You have the right to opt-out of this “sharing.”

• Right to Know/Access: You have the right to request details about the personal information we have collected about you.
• Right to Delete: You have the right to request the deletion of your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at hello [@] bettereveryone.co.uk. We may need to verify your identity before processing your request.

6. Cookies and Tracking Technologies

We use cookies to ensure our Site functions properly, to analyze how visitors use the Site, and to remember your preferences. You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality and your experience on the Site. Please see our Cookie Policy for more details.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected. For example, client data is retained for the duration of our business relationship and for a period thereafter as required by law. Newsletter subscription data is retained until you unsubscribe.

8. Data Security

We implement robust technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include using secure server infrastructure and encryption for data in transit (SSL/TLS). However, no online platform can guarantee absolute security.

9. Children’s Privacy

Our Site is intended for a general audience and is not directed at children. We do not knowingly collect personal information from children under the age of 16. If we become aware that we have inadvertently collected such information, we will take immediate steps to delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy occasionally to stay informed.

11. Contact Us & Data Controller

If you have any questions or concerns about this Privacy Policy or our data practices, please reach out to us. The data controller responsible for your personal information is: